Wedgewood Pet Clinic
Wedgewood Pet Clinic approached Webspinups after becoming dissatisfied with their industry-specific veterinary SaaS website, which performed poorly in accessibility, SEO, and user engagement. The generic, bloated site lacked originality, performance, and personalization, prompting a full rebuild focused on clarity, control, and results.
Client Overview
Name/Organization: Wedgewood Pet Clinic
Industry/Sector: Veterinary Clinic (Veterinarians)
Type: Business
Location: Oklahoma City, Oklahoma
Project Goals
Wedgewood Pet Clinic approached Webspinups with the goal of replacing their outdated, low-performing veterinary website, originally built on a proprietary SaaS platform, with a modern, accessible, and search-optimized alternative. They needed a complete platform migration to WordPress from October CMS, along with a custom Divi design that offered consistency and flexibility for future updates. A top priority was to improve their site’s accessibility, which had previously scored poorly (2.7) on the WAVE tool due to bloated code, low contrast, and missing or misused elements like alt text and ARIA attributes. They also needed a more engaging and personal brand presence, featuring real clinic imagery and clearer messaging to help visitors understand their services and values. The clinic wanted better visibility for their online prescription store, as well as integrated appointment booking via the Vello system, connected to their EZVet practice software. Beyond the site build, Webspinups was tasked with training the clinic’s staff, providing user access, implementing SEO best practices, and establishing a long-term support relationship that includes hosting, blog writing, analytics, content strategy and ongoing social media management.
Key Features and Project Highlights
Set up a clean, accessible WordPress site using Divi Builder with global header, footer, and reusable design components
Rebuilt the blog with SEO-friendly category structure and modernized layout
Created a warmer, more personal website with clear calls-to-action and clinic-specific content
Integrated Vello system for online appointment bookings that sync with the clinic’s existing EZVet PIMS software
Added custom forms for client messages
Replaced bloated markup from legacy system with semantic HTML and streamlined codebase
Improved accessibility and SEO
Improved homepage WAVE accessibility score from 2.7 to 10.0 as well as significant improvement to all other pages
Launched integrated blog-to-social pipeline using Metricool auto-posting via rss feeds
Connected Google Analytics and Google Search Console to monitor site traffic and search performance
Installed and configured Google reCAPTCHA to protect forms from spam
Performed full mobile, accessibility, and performance testing across devices
Redirected legacy URLs to preserve search equity and improve indexing
Provided WordPress training and transitioned staff into monthly hosting, SEO, and social media support
Client reported measurable results within days of launch thanks to updated Google Business Profile and improved search visibility
Rebuilt the blog with SEO-friendly category structure and modernized layout
Created a warmer, more personal website with clear calls-to-action and clinic-specific content
Integrated Vello system for online appointment bookings that sync with the clinic’s existing EZVet PIMS software
Added custom forms for client messages
Replaced bloated markup from legacy system with semantic HTML and streamlined codebase
Improved accessibility and SEO
Improved homepage WAVE accessibility score from 2.7 to 10.0 as well as significant improvement to all other pages
Launched integrated blog-to-social pipeline using Metricool auto-posting via rss feeds
Connected Google Analytics and Google Search Console to monitor site traffic and search performance
Installed and configured Google reCAPTCHA to protect forms from spam
Performed full mobile, accessibility, and performance testing across devices
Redirected legacy URLs to preserve search equity and improve indexing
Provided WordPress training and transitioned staff into monthly hosting, SEO, and social media support
Client reported measurable results within days of launch thanks to updated Google Business Profile and improved search visibility
All Services Received
[services_list]
Client Testimonial
"Webspinups has been awesome to work with! We have a beautiful new website and social media plan that we are already getting great feedback on just a few days in! Leslie has been thorough, organized, and very helpful through the whole process." - Dr. Carey Bachman, DVM & Co-Owner of Wedgewood Pet Clinic
Measurable Impact
Within just a few days of launching the new WordPress site and updating Wedgewood Pet Clinic’s Google Business Profile, the clinic began noticing tangible results. The client reached out to share that they were already seeing an uptick in phone calls and new client inquiries directly tied to the improvements. One particularly affirming moment came when a new pet owner arrived for an appointment. Wedgewood staff commented, “Had a new client come in today who told me they found us on Google and liked our site and reviews! It’s working already!” This immediate response highlights the effectiveness of the more accessible, search-friendly site and optimized local listings. While long-term data is still accumulating, early feedback confirms that switching to a more modern, streamlined, and SEO-aware platform had an instant impact on visibility and engagement. The new digital foundation now supports ongoing content, analytics, and promotional efforts through an ongoing monthly services plan.