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Tecumseh Chamber of Commerce

In March 2020, the Tecumseh Chamber needed a fast digital transformation. With no online systems and only pen-and-paper records, the organization opted have a full CRM and website built. The result: a sustainable platform that helped them grow, connect, and thrive during the pandemic.

Client Overview

Name/Organization: Tecumseh Chamber of Commerce
Industry/Sector: Nonprofit & Philanthropy
Type: Nonprofit
Location: 114 N. Broadway St. Tecumseh, OK
Website
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Project Goals

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The Tecumseh Chamber of Commerce needed to significantly modernize and expand its digital presence to better serve members and the public. While they had some online visibility, their systems were outdated and relied heavily on manual, paper-based processes for membership, event management, and internal reporting. The organization aimed to implement a comprehensive CRM system to manage memberships, donations, event registrations, and communication workflows. Additional goals included enabling online payments, public event calendars, custom registration forms, and building structured datasets to support long-term reporting to board members and stakeholders. They also sought to reduce staff workload through automation, streamline communications with email and SMS tools, and ensure continued operations through digital platforms during the COVID-19 state of emergency.

Key Features and Project Highlights

Custom Joomla 3 website with Gantry 5 theme and fully mobile-responsive layout
Updated logo design, visual branding guide, and written brand voice/tone guidelines
CiviCRM integration with smart groups, relationships, activity tracking, and longitudinal reporting structure
Online registration and payment system for both free and paid events using custom forms and data fields
Membership self-registration and renewal with automated reminders and confirmation emails
Public-facing events calendar with registration, downloadable iCal invites, and auto-populated details
Custom anonymous voting system for annual awards and board elections with printable ballot support
Automated email campaigns, newsletters, and reminder sequences triggered via server side cron jobs
User self-service newsletter enrollment with segmentation and opt-in options
Domain-based email setup and hosting with branded templates for outbound communication
Bulk SMS update system using Twilio integration for mass text notifications to members
Donation form with online payment and CRM-based tracking, including auto-generated receipts
Board reporting tools powered by CRM filters and real-time activity data
Full setup of DNS, domain configuration, cPanel hosting, SSL certificate, and email systems
Launched during COVID-19 shutdown to support contactless operations and remote community engagement

All Services Received

  • Ad Management
  • API Integration
  • Brand Voice
  • Brand Design
  • Budget Planning
  • Business Cards
  • Business Consultation
  • CMS Management
  • Content Creation
  • Content Planning
  • Content Strategy
  • Copywriting for Social Media
  • Copywriting for Web
  • CRM Integration
  • CRM Platform Guidance
  • CiviCRM Integration
  • Custom Website Design
  • Custom Website Development
  • Data Collection Tools
  • Data Organization
  • Donation System Setup
  • Donation Integration
  • Domain Configuration
  • Domain Registration
  • Email Hosting
  • Emergency Services
  • Engagement Strategy
  • Event Registration
  • Facebook
  • Form Development
  • Graphic Design for Print
  • Graphic Design for Web
  • Hashtag Strategy
  • Hosting
  • Joomla CMS
  • Launch Planning
  • LinkedIn
  • Logo Design
  • Marketing
  • Membership Portal
  • Newsletter Platform Setup
  • Newsletter Platform Integration
  • Nonprofit Technology Consultation
  • Nonprofit Workflow Consultation
  • Online Payment Systems
  • Performance Optimization
  • Platform Guidance
  • Print Design
  • Private Resources
  • Professional Domain-Based Email Setup
  • Responsive Design
  • SEO Services
  • Security Updates
  • Server Management
  • Social Media Graphics
  • Social Media Management
  • Social Media Marketing
  • Social Media Scheduling
  • Social Media Strategy
  • Social Media Templates
  • System Cleanup
  • Systems Training
  • Website Maintenance

Client Testimonial

"Leslie took our Chamber of Commerce from no web page and a very limited social media presence to building a beautiful website from scratch and creating a robust social media presence for the Chamber, all in the midst of the pandemic!" - Beth Lyle, Tecumseh Chamber of Commerce, Board President

Measurable Impact

Within six months of launch, Chamber membership doubled from 52 to over 100 members. More than 700 newsletter subscribers were added in the first year, thanks to automated enrollment and outreach systems. The Chamber’s revenue and financial reserves increased by over 50% following the implementation of its new digital tools. The organization’s largest annual fundraiser—the auction—was successfully hosted online for the first time, becoming the highest-earning version of the event to date. Despite pandemic challenges, the Chamber was able to continue regular programming through online registration and payment systems. Additionally, the Chamber’s Facebook following grew from approximately 700 to over 2,500 followers within two years of consistent social media strategy and management.