Friends of the Library (FOL)
FOL Tecumseh, a volunteer-run nonprofit, needed help growing its digital presence, creating a consistent brand identity across platforms, and improving social media workflows. Webspinups provided strategy, support, and system organization—leading to a 137% increase in followers and a smoother handoff process for future volunteers.
Client Overview
Name/Organization: Friends of the Library (FOL)
Industry/Sector: Nonprofit & Philanthropy
Type: Nonprofit
Location: 114 N. Broadway St., Tecumseh, OK
Project Goals
Friends of the Library aimed to increase local engagement and raise awareness of Pioneer Library System events, especially during their busiest season: the Summer Learning Challenge. They also wanted to ensure consistency in branding and design across all digital platforms, with a cohesive look derived from their existing logo. Goals included strengthening their Facebook and Instagram presence, improving content frequency, and preparing internal workflows for smoother annual transitions between nonprofit board members. Additionally, they needed help setting up online donation and membership subscription links, and establishing repeatable processes to access, store, and preserve digital assets and credentials across platforms.
Key Features and Project Highlights
Configured and launched donation and subscription links using PayPal.
Identified and organized legacy digital assets into accessible storage.
Created clear documentation and workflows for handing off social media and digital accounts each year.
Grew followers from 241 to 571 in just 5 months—a 137% increase, or an average of 27.4% growth per month.
Provided design templates and campaign suggestions tailored for Summer Learning Challenge and seasonal fundraising.
Established cohesive branding for posts on Facebook and Instagram using the organization’s existing logo and colors.
Posted and managed content across Facebook and Instagram with consistent branding and messaging.
Identified and organized legacy digital assets into accessible storage.
Created clear documentation and workflows for handing off social media and digital accounts each year.
Grew followers from 241 to 571 in just 5 months—a 137% increase, or an average of 27.4% growth per month.
Provided design templates and campaign suggestions tailored for Summer Learning Challenge and seasonal fundraising.
Established cohesive branding for posts on Facebook and Instagram using the organization’s existing logo and colors.
Posted and managed content across Facebook and Instagram with consistent branding and messaging.
All Services Received
- Brand Voice
- Brand Design
- Budget Planning
- Coaching
- Content Creation
- Content Strategy
- Copywriting for Social Media
- Donation System Setup
- Engagement Strategy
- Hashtag Strategy
- Marketing
- Nonprofit Technology Consultation
- Nonprofit Workflow Consultation
- Online Payment Systems
- Social Media Graphics
- Social Media Management
- Social Media Marketing
- Social Media Scheduling
- Social Media Strategy
- Social Media Templates
Client Testimonial
"We highly recommend Leslie Merrit at Webspinups! She helped our Friends of the Library group improve our social media presence with regularly scheduled posts and engage hundreds of new followers. We received an online donation just yesterday thanks to the easy giving links she created for our organization." - Beth Lyle, Branch Manager for Pioneer Library System & FOL Volunteer
Measurable Impact
In just five months, FOL Tecumseh’s Facebook audience grew from 241 to 571 followers—an increase of 137%, or an average monthly growth rate of 27.4%. This growth reflects improved content consistency, regular posting, and better alignment with local events like the Summer Learning Challenge. In addition to increasing reach and awareness, Webspinups helped the nonprofit overcome long-standing organizational challenges by recovering digital assets, establishing a process for account handoff between volunteers, and integrating online donation and membership tools. The new cohesive branding across both Instagram and Facebook made their content more visually appealing and recognizable, helping the organization appear more professional while staying true to their community-driven mission.